I'd Like To Teach The World To Sing - New Seekers, 1971
I'd like to build the world a home
And furnish it with love
Grow apple trees and honey bees and snow-white turtle doves
I'd like to teach the world to sing
In perfect harmony
I'd like to hold it in my arms and keep it company
I'd like to see the world for once
All standing hand in hand
And hear them echo through the hills (Oh, peace throughout the land)
(That's the song I hear)
I'd like to teach the world to sing (that the world sings today)
In perfect harmony
I'd like to teach the world to sing
In perfect harmony
I'd like to build the world a home
And furnish it with love
Grow apple trees and honey bees and snow-white turtle doves
(That's the song I hear)
I'd like to teach the world to sing (that the world sings today)
In perfect harmony (hand in hand)
I'd like to hold it in my arms and keep it company
(That's the song I hear)
I'd like to see the world for once
All standing hand in hand
And hear them echo through the hills (Oh, peace throughout the land)
(That's the song I hear)
I'd like to teach the world to sing (that the world sings today)
In perfect harmony...
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There are countless cases of popular songs being used for commercials. However, in 1971, Coca-Cola came up with a catchy jingle that included the lyrics, "I'd like to buy the world a Coke, and keep it company." The TV commercial featured dozens of singers on a hill top near Rome, and it worked. Public response to the ad was so positive, that the company decided to release the song with the Coke references removed.
The New Seekers recorded this song, and it become a hit single; in fact, it stands today as the one of the all-time 100 most popular songs in Britain. What a stroke of genius for Coca-Cola - anyone who heard this song in the early seventies naturally thought about a delicious, ice-cold Coke (You're thinking about it right now, aren't you?)
Check out the original TV Commercial .
Connections: band member Bruce Woodley co-write Red Rubber Ball recorded by The Cyrkle. |
